Overview-Facebook Monetization Methods

   Overview of FacebookMonetization Methods

There are many different ways to monetize your Facebook page. From utilizing native and sponsored ads to implementing carousel campaigns and leveraging influencer marketing - the possibilities are practically limitless. Make sure you understand the implications of each method and find one that best suits your needs! #FacebookMonetization

In this article, we’ll be discussing a method of monetization on Facebook that you will be able to implement, while at the same time, you’ll be able to allow it to run without you being present. This means that once you’ve automated your traffic, you’ll be free to replicate this cycle in multiple niches. We will primarily be talking about executing a content membership.

The reason we’d do it on Facebook is that you don’t need software and it is easy to administer, which means you’ll be able to turn a schedule over to an outsourcer. The most important aspect of this membership strategy is keeping paid members entering at the top of your funnel.  In most cases, due to the ongoing maintenance, you’ll want to have ongoing income to accompany it; however, there are more monetization methods to consider.

1. Getting Fans to Opt-In on Facebook

Your objective is to try to get individuals who are on Facebook to find you what you’re looking for as necessary or exciting enough that they will consider your Opt-In as a no-brainer. You’ll want to try to move users into an Opt-in list even if they are already fans, as they are easier to market to and less distracted when they get your sales messages.  If possible, you should at least remove one step from the process by not having your visitors LEAVE Facebook to Opt-In.  Although there are many paid tools available, there is at least one that is free.  You will need to create a “form” from your autoresponder and then add it to your Fan Page. Both Aweber and Get Response have Apps that will allow you to connect your autoresponder to your Fan Page.

2. Opt-In Strategies on Facebook

One strategy suggested by Get Response is to Offer a Form Gated Resource to Your Facebook Page. Here are the Apps that can help you:  Wishpond, Tabsite, ShortStack, and Pagemodo, What you’re doing is only providing your best content if someone chooses to Opt-in to Your list. Use the Call To Action Button…  Add a Prompt for People to Like Your Facebook Page Right after they log in and Provide an Incentive.

3. Monetizing Facebook: Create a Recurring Membership

You won’t have to worry about the membership site software; the tradeoff is manual admittance and deletion (which can be handled with an outsourcer). There are five elements to consider in creating your membership or mastermind…  

ü     Will your subject matter or niche support a Facebook Membership?  

ü    What will you include in your membership and how will it help your business?  

ü    What should you charge for your membership?

ü    What will you deliver to the members?

ü     Managing the membership.

4. Will Your Subject Matter Support a Membership?

One of the most important things in the monetization process is to determine what audience you’ll attack to support a recurring membership.  Being general about the niche won’t help you as much as going through a few simple steps to determine niche depth.  First, Determine if there is already a magazine about the subject matter…determine at what level in the niche there is magazine content. Magazines.com, Onlinenewspapers.com

Are there products and services on Amazon, eBay, and/or Clickbank for the niche…at what level are the best-selling products. For Example, Weight Loss May be too general. Atkins's Diet is more specific. Atkins Diet on a budget may be even better, is the Niche Supported by Google and Google Trends?  Is the Niche a Pain Point or Goal Motivator (Pain is higher).

5. Paid Facebook Memberships

You can administer a Facebook community by allowing your members to pay on a monthly basis.  This works best if you have someone that you can hand the administration of the site. You want someone to handle when someone enters. You want someone to handle support You’ll want someone to handle when payment ceases  As mentioned the monthly fee is necessary to keep up the quality level by having the membership staffed.  Alternatively, you can deliver a “product” but, you will want to have it at a minimum at the support desk.  A one-time fee still requires the administration to deliver the product, but much less than an ongoing paid membership. You may also want to administer group coaching through webinars and live meetings; Go to webinar allows your members to talk back, and Webinar Fusion Pro allows for instant archiving.

6. Payment Systems for Facebook Membership

Since you will be manually delivering the membership, your payment should lead to a thank you page as well as a notification to your support team.  You can use any of the affiliate platforms such as JVZoo, Warrior Plus, or Clickbank You will probably want to send your new members to a signup page and Opt-In immediately after the sale. You can create sign-up pages using WuFoo or Jotform…or a paging system like Optimize Press/Clickfunnels. This will allow you to verify the membership with minimal follow-up.  Sending buyers directly to the Facebook page to request access can and will lead to confusion if the link is shared.

7. Support Site for your Membership

One of the underrated aspects of the success of your site will be the support that you are able to offer your customers.  You don’t want to be in the habit of handling the support in your Facebook Group.  This can turn into negativity and complaining which is the death of any Facebook Group.  Go to Your Hosting Area and Set up an OS Ticket Free System. This will allow you to implement the ticket system as well as to have someone else handle the tickets (and outsourcer preferably).

8. Delivering Membership Content on Facebook

Delivering Membership content on Facebook is fairly easy if you choose to upload your videos directly to Facebook.  If you want your content to remain private, you will want to avoid third-party systems to link to. Facebook does have limits to the size of your video, so if your content is too large, you may have to re-render down to a lower resolution (ex. Going from 1080 to 720 or 480). You can upload your Files to the file area, again…making sure that your content will be private.  Before you begin uploading content, make sure that your content isn’t being seen by others outside of the group…set your group to “Closed” or “Secret”.

9. Additional Monetization Though Live Events

Just because you are collecting a membership fee doesn’t mean that you shouldn’t do additional monetization.  Make sure to give presentations for other products down in your marketing funnel.  Make sure to bring in higher profile individuals who can deliver high-ticket content where you can be their affiliate. 

 

10. Strategies for Creating A Funnel of Facebook-Based Products.

When you are delivering Live Events, it’s easy to move buyers into other products that you can use to help them and deliver them on Facebook.  Consider offering group, webinar-based coaching, if you haven’t done so already; this can be a one-time fee course. This should be a fixed term Consider offering a one-off price product with moderation. The cost should be $17-$37 because you will be moderating. The goal for a course like this is to get your members to moderate.

11. Strategies for Replacing Members Who Quit

You will always have members who decide to stop paying their membership fees. Working to try to keep them in your membership will cause you to make the wrong decisions and devalue the group.  Instead, do what you can to keep people coming in to sign up for the membership. Set up an auto webinar and/or consider offering a free limited-time trial.  Always do at least one live event where you offer the training to both members and nonmembers.  Seek the positive feedback of group members, and screenshot all positive posts to be used as testimonials (make sure to get their permission to use).

One of the keys to making Facebook membership a long-term success is interacting with your users outside of Facebook.  This means that you want to make sure that they’re reading their email from you.  Always refer to things that are exclusive in your email and in different mediums.  This means that all of your content should not be on your Facebook page if you want your members to interact with you elsewhere. Make sure that you have separate giveaways and live events outside of this medium.

Conclusion

The real benefit of using Facebook is that the people are already there, so you are taking advantage of the traffic.  But you are also taking advantage of Facebook’s “gating” features for your content, as well as the delivery mechanisms.  Make sure to give people the opportunity to join you outside of Facebook for maximum marketing opportunities.  If you want to monetize more, do live events in addition to your content.  Make sure to do some free content to take advantage of the viral nature of Facebook in addition to the webinars.